Overview leapfrog more competitive performance models with accelerated urbanization and related policy-driven, demand for cars show explosive growth, the young 35-year-old became the A-class car market, the main buyers. These consumers are in general "There are small under the old" stage of life, we must assume the role of breadwinner. In the workplace, it is also on the rise development is the backbone of the unit. For the love of family, and they all need a family car ride comfort; and for the required work, and they match the vehicle's public business occasions and purposes are more valued. So they need a car with a strong practical, "decent", "comfortable", "practical" became their vehicle purchase keywords. It is based on the needs of the target consumer insight and understanding, Dongfeng popular King Plaza targeted to launch the S50. It is slightly sporty atmosphere to meet the consumer's "decent" requirement; B-class car close to a large and comfortable space to meet consumers "comfort" in the pursuit; ESP security configuration with rich configuration and high-end models only, cater to consumers, "practical" understanding; to surpass A-Class advantages similar models enter the market. And 7 to 10 million price range, compared to more competitive. Comprehensive security for family travel family car, security is an important part. Jingyi S50 is 7-10 million level sedan sedan, the first to the latest version of the standard Bosch ESP 9.0 system models. The system can work in real-time monitoring of the running track of the wheels, and active intervention and warning to avoid the vehicle appeared deviation, flick, roll, allowing the driver to easily cope with, heart control for traffic to provide adequate security. Because ESP is one of the world's most advanced active safety technology, usually only on high-end models will be equipped, it is possible to see the King Plaza S50 family members care for traffic safety, so that consumers feel more at ease. Jingyi S50 to five-star crash test safety standard for R & D, 3H high security design of high-strength body, reaching a high quality steel material 1500MPa, and make the vehicle more solid and reliable. In terms of passive safety features, including dual front airbags, side airbags, side curtain airbags, including six airbags, front and rear row passengers inside the car offers the perfect protection, BA brake assist system for vehicles braking performance has been improved, so that effectively prevent the occurrence of safety hazards. Comfortable and easy to drive the family car sharing and caring as a family, whether it is walking in stop-go city roads, or to enjoy the joy of his family enjoy traveling, good ride comfort with all ease passenger travel fatigue, highlight the user friendly family essential. Comfort of the interior space as a key factor in the decision to become the focus of attention jingyi S50 objects. In the space size, up to 2700 mm wheelbase S50 achievements jingyi space close to the B-Class performance, so the rear passenger leg space close to one meter maximum freedom to enjoy the spacious and comfortable passenger space, take the three of them no significant cramped. 1526 mm sibling highest body, is to ensure the passengers plenty of headroom. Ergonomically designed seats precise layout, make front and rear passengers and drivers have enough space and vision. In addition, King Plaza with models in the S50 is equipped with a cruise control function, in the long-distance driving, the driver can effectively alleviate pressing the accelerator pedal for a long time due to fatigue, so use more comfortable ride. With the electric power steering system brought, jingyi S50 can provide light for the driver steering effort at low speeds, make parking easier and convenient. While driving at high speeds, the electric power steering system will increase efforts to ensure the stability of the route, bringing comfort and ease of driving environment. Jingyi S50 are in the appearance of stable atmosphere, close to the B-Class and rich configuration space, to create a satisfactory comfort, and class-leading safety standards and configuration for home users with reliable safe care. In short, only the most close to consumer demand for the product is most able to win the favor of the market, in order to better compete with the joint venture brands, gain greater market space. 2 leapfrog fashion tough exterior appearance of the interior of the target consumer groups decent demand for the traditional sedan - "There is a rear front, stable atmosphere," jingyi S50 to the atmosphere, steady as a design concept, and add dynamic design, it is consistent with the young aesthetic needs of consumers. Hawkeye sharp headlights and a three-spoke chrome grille and lower grille together form a U-shaped mouth, and in the surrounding decorative honeycomb grille chrome strip, make jingyi S50 front face more dynamic; LED daytime running lights not only allow jingyi S50 immediately "tall on the" up and also improve traffic safety. Side of the car from the front waist through the eyebrow to the taillights, the rise of the lines, creating a jingyi S50 low to high before the dynamic attitude, it is the moment type of public mainstream aesthetic preferences. Jingyi S50 goal for consumers, a favorite sedan not only to solve the "face" issue, but also to take a comfortable environment. Comfort of the interior space as a key factor in the decision to become the focus of attention jingyi S50 objects. Jingyi S50 vehicle size reached 4630 × 1790 × 1526 mm, with mainstream brand of A-class car has advantages compared to, even up to 2700 mm wheelbase, becoming the longest wheelbase in its class. Close to the B-Class performance space, so that the rear passenger leg space close to the maximum one meter, either guests or their families, can freely enjoy the spacious and comfortable passenger space, the rear seats can also take the trio effortlessly. 1526 mm sibling highest body, but also to ensure passengers plenty of headroom. The ergonomically designed seats precise layout, so the driving position and back to form a sitting height difference, so the occupants can have enough space and driving vision. Only higher body, longer wheelbase jingyi S50 offers excellent passenger space, it also generous in terms of comfort configuration. Jingyi S50 equipped with electric sunroof, the ability to enhance the interior lighting, but also adds a lot of fun passenger make the journey more comfortable and cozy. In addition, the well-known supplier Lear offered perforated leather power seats, a comfortable ride for passengers with a feeling, was the driver's seat memory function remains the most comfortable and safe posture. In addition, King Plaza with models in the S50 is equipped with a cruise control function, in the long-distance driving, the driver can effectively alleviate pressing the accelerator pedal for a long time due to fatigue, so use more comfortable ride. With the electric power steering system brought, jingyi S50 can provide light for the driver steering effort at low speeds, make parking easier and convenient. While driving at high speeds, the electric power steering system will increase efforts to ensure the stability of the route, bringing comfort and ease of driving environment. 3 Bosch Security Systems Version 9.0 Body ESP electronic stability system jingyi S50 on the safety system can be described under the "real effort", is equipped with the latest Bosch 9.0ESP system, is the general term for a range of functions, covering the anti-lock braking system All features ABS, electronic brake force distribution EBD systems, and traction control system TCS, VDC vehicle dynamics control system, HBA hydraulic brake assist system, HHC, etc., uphill start assist. In today's increasingly concerned about safe driving, the new S50 comes standard with ESP King Plaza undoubtedly give the driver and their families to bring more of a security guard. First steady brake, ABS prevents the wheels from locking during braking, allowing the vehicle to normal steering, so that owners no longer have to worry about brake failure. Secondly, the brake foot. HBA hydraulic brake assist system that can help you easily step on the brakes in the end, do not worry about inadequate brakes. Third, steering stability. VDC vehicle dynamics control system through the brake force distribution to protect oversteer and lack of security in both cases under the vehicle unharmed. Fourth, do not flick. EBD electronic brake force distribution system can intelligently distribute braking force and frictional force balance, thus avoiding the occurrence of such phenomena flick. Fifth, do not slip. Winter or emergency situations slippery road surfaces, TCS traction control system lets you start the car when the road without worrying about slipping. Sixth, anti-slip slope. HHC Banpo start supporting role that allows the driver to drive the vehicle is parked in the uphill more calm and quiet. The whole system comes standard with ESP jingyi S50, so that traveling on the road you do not have to worry about all kinds of unexpected situations that can cope with calm and quiet, and to bring you and your family more safe and comfortable travel, bring a "firmly happiness. " ESP has been related to the topic of Internet hotspots, the media published an article, "life is more important than the loaded B low-end models not equipped with sunroof Ninja ESP" post, is attracting users have onlookers. ESP is exactly what configuration, why at this stage the European requirements of automotive products must be standard ESP, but China has yet to provisions in this regard? "The whole system comes standard with ESP" For the consumer it just a dream? Not long ago, Dongfeng Liuzhou Motor's first sedan - S50 jingyi offline. It is with A + grade products market forces into the A-level and high-quality comprehensive and balanced and prominent selling point in space, safety and hit 80 after generation sedan car needs. Therefore, this positioning in the "high-quality sedan leapfrog" A-class car, after the 2014 Beijing Motor Show has been widespread concern. As a major consumer groups A-Class, after 80 generations have more demand for travel by car, while the vehicle they have a stronger sense of security. To avoid accidents, in addition to careless driving, the complete active safety features are also important. Travel the way, when faced with an emergency situation, such as sharp bends or on slippery surfaces, ESP equipped is very necessary. As an important part of the active safety of the vehicle, ESP stability in ensuring the vehicle, has a decisive role, it is also known as ESP members accompany driving the vehicle, the seat belt is the second most important after the car's safety systems. It is also because consumers are increasingly aware that it is indispensable for the vehicle's standard ESP increasing calls. Jingyi S50 precisely grasp the escalating consumer demand, which the whole system comes standard with ESP and comprehensive active and passive security configuration to join their families for consumers to bring more comfortable and safer travel life. Vehicle safety systems in the security design, in addition to the whole system comes standard with ESP system outside jingyi S50 care for traffic safety, is also reflected in its high-security design 3H high-strength car body, with five-star safety standards for design, 1500Mpa achieve high quality steel material, so that the vehicle becomes more secure, reliable, indestructible. In terms of passive safety, jingyi S50 is equipped with six airbags, including dual front airbags, side airbags, including side curtain airbags, but also for front row passenger car offers a perfect protection measures, to bring motorists safely security guarantees before the trip. [6] 4 power system dynamic mature jingyi S50 fine quality performance is not only the exterior, interior brings comfort, it is in the power, security configuration, etc. The same interpretation of a sedan should leapfrog quality performance. Jingyi S50 equipped with advanced 1.5L and 1.6L two engines, and were matched Getrag manual transmission and CVT gearbox Belgium Bunge. Multiple dynamic combination for different driving habits of consumers, bringing a richer choice. In addition, well-tuned mature power, so only 100 kilometers S50 with the lowest combined fuel consumption of 6.2 liters, the perfect combination of passion to achieve energy saving car concept. Reliable international support system to protect jingyi S50 "high quality" is not only produced in the final product itself, but also in its "high quality" of each component, the departure from the basic parts, to create "high quality." In jingyi S50 matching system, not only has been widely recognized by the automotive industry and consumers world-class supplier of engine - Mitsubishi offers proven energy-efficient engines; from the world's leading supplier of gearbox - Belgian Bunge, CVT CVT, Germany Getrag transmission provided MT; In addition to these core components, the King Plaza S50 suppliers as well as from the world's top 500 German Bosch, which provides all models as standard ESP system; from the global automotive wiring harness business ranked first supplier Yazaki, in addition to supply Dongfeng Liuzhou Motor, its also available for Nissan, Toyota and other major global automobile factories. Meanwhile, there are supply Nissan and Toyota and other manufacturers, the world-class car lock, hinges and stopper supplier Mitsui, provide for the common ECU German Allied Electronics, for many international manufacturers supply dual-mass flywheel Germany LUK, etc., are in jingyi S50 matching system. All of these are aimed at one goal, and that is of high quality jingyi S50. [7] 5 listing delicate balancing comfortable and practical jingyi S50 2014 年 8 月 29 officially listed on the face of A-class car market over 150 different styles of models, consumers in the purchase inevitably some loss. However, if you purchase a car at around 7-10 million budget, want to buy a good quality, and in terms of safety, space and more outstanding performance models from Dongfeng popular King Plaza S50 will indeed be a good choice . In the 2014 Beijing Auto Show were launching ceremony of King Plaza S50 by many media attention. The positioning in the "high-quality sedan leapfrog" A-class car star, relying on superior build strength, fine quality and balanced, and in the space, security configuration, etc., have highlighted the extraordinary performance, as a family for the first time when the car choice. Watch give more consumer demand in the passenger car market with more than ten years of development experience, Dongfeng popular demand in terms of market segments with a precise insight, based on this research and design Ling Chi, Jing Yi X5 and other commercial vehicles, SUV, etc. models, are subject to market and consumer praise, Dongfeng popular passenger cars also take leapt independent enterprises in the forefront. The S50 is also jingyi Dongfeng popular consumer demand after a detailed and thorough investigation launched after the effort. Faced with the growing consumer groups A-class car upgrade concept car, the price of the good in the traditional sense on its own brand has been unable to fully meet consumer demand, they are more eager to get more value vehicles. As jingyi S50 brings a richer driving experience. The appearance of stable atmosphere, appropriate dynamic elements to join, so jingyi S50 not only to meet the aesthetic needs of the family vehicle, but it can carry certain public and business needs, access to some public business occasions, but also to meet the consumer mind for vehicle "decent" demand. Moreover, the car interior from selection to work, reflects the Dongfeng popular has been the quality of the pursuit of excellence. Neat and meticulous alignment, comfortable knob, moderate hardness of the seats, so that every rider can feel it drip using the experience of close attention. And up to 2700mm, wheelbase comparable B-Class brings nearly one meter of rear legroom, more comfortable and spacious rear ride experience for every rider. Fully mature configuration utility power jingyi S50 fine quality performance is not only the exterior, interior brings comfort, it is in the power, security configuration, etc. The same interpretation of a sedan should leapfrog quality performance. Jingyi S50 on the "practical" interpretation, reflected in the many rich configure its configuration. In security configuration, for example, King Plaza is 7-10 S50 sedan million level sedan, the first to the latest version of the Bosch ESP 9.0 standard models, the system can track the real-time monitoring of driving wheels, and active intervention and early warning, avoid vehicle deviation, flick, roll, for traffic to provide adequate security. Because ESP is one of the world's most advanced active safety technology, usually only on high-end models will be equipped, it is possible to see the King Plaza S50 family members care for traffic safety, so that consumers feel more at ease. In addition, King Plaza S50 is also equipped with electric power steering system, Bluetooth system, a key to start and keyless entry system, GPS navigation system, multi-function leather steering wheel configuration with console is easy to operate, easy to read meter data, the direction of easy manipulation freely characteristics, ease of handling significantly improved, so that the whole family can be handy to operate. Dongfeng popular as an important strategic models, jingyi S50 Dongfeng popular everywhere embodies accurate insight on consumer demand, and attractive product advantages. Jingyi S50 will be officially listed in the second half, expect to get A-level sedan for more driving experience for consumers, waiting to bring a little more surprises.